Branding
CLIENT:
School project
DURATION:
2 weeks
The project
Floria is a fictional digital flower shop that I rebranded with their new concept ”Flowers crafted by emotions.” The company aims to provide customers with a unique floral experience where they can choose flowers based on the emotions they wish to convey, whether it’s for their own home or to gift to someone else.
Symbol
The symbol of Floria is not used alongside the logo; these are used separately. The symbol represents Floria’s typical imagery: women adorned with flowers.
Core colors
The primary colors of Floria are neutral tones as the entire brand is image-centric, thus emphasizing large pictures abundant with flowers where additional colors come into play.
Image usage
The photographs for Floria are made in Midjourney, aiming to convey various emotions through colors and flowers. These images are used on the website and in marketing efforts.
Branding application
Large unique images that capture interest and evoke emotions in the viewer, with the purpose of ensuring Floria’s brand recognition solely through its unique imagery.
